Color: How important is it to the products we use?
Color even the most subtle grade can be a powerful element of design that can make or break a products look and character.
When color is used properly it can draw the interest of consumers and make the product a must have.
Companies like Sony now realize that when producing products in various colors how sometimes no matter how many elaborate features a product has, sometimes something as simple as the color can sway the sale. You will see the pink implemented in many Sony Products including the Walkman, Cybershot Cameras, and other products.
Expect other companies to follow suit.